B
backhaul
An additional pickup and delivery in the reverse direction made while a vehicle is returning to the starting site after it has made a delivery.
backhaul allowance
A sum of money paid to a retailer that is determined by the quantity of product moved from the manufacturer's location to a retailer's location by the use of contracted trucks.
base price
The manufacturer's suggested retail price.
base support
The total baseline volume exposed to a promotion.
basis point
The smallest measure used to quote financial return. One basis point equals one one-hundredth of a percent. For example, the difference between a net profit margin of 2.25% and 2.50% percent is 25 basis points.
Bayesian inference
A statistical inference in which probabilities are interpreted as degrees of belief.
Bayesian shrinkage
A Bayesian methodology whereby information is borrowed across products and stores in order to intelligently reduce model estimates and moderate extreme values.
block
See
store zone
.
BOGO
See
buy-one-get-one free
.
brand
The source of a relevant, distinctive and enduring "promise of value" to a specific set of customers. The promise should be relevant to those customers and be differentiated from those of competitors. A powerful brand influences a marketplace, demonstrates leadership and quality, and is familiar and trusted.
brand class
A collection of brands based of set of similar traits or attributes. For example, generic sodas can be placed in a private label brand class and Coke in a national label brand class.
brand class rule
A constraint imposed on members of a brand class that determines the price relationship among members.
brand family
A subset of a brand class.
brand manager
A person who charts the strategy and tactics surrounding the brand plan. For example, the brand manager tracks which new products get developed and which marketing mix events will occur.
brand rule
A constraint imposed on members of a brand that determines the price relationship among members.
breadcrumb trail
A navigation technique used in a user interface to give users a way to keep track of their location within the program or documents.
business rule
A constraint on optimization that allows rules to describe strategies or policies that are important in guiding the outcome of the optimization to suit the customer’s needs.
buying allowance
A sum of money paid to a retailer that is determined by the quantity of product cases purchased by the retailer.
buy-one-get-one free (BOGO)
A promotion tactic often used to give consumers an incentive to buy and stock up on a product.
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