Product Information Metrics

The Product Information Area contains the following set of metrics to assist in understanding the promotional impacts of each product.

Metric	Description	Purpose
TPR Elasticity	The elasticity response for a TPR at a 10% reduction in price. An elasticity of -2 = an expected 20% volume increase at a 10% discount.	Highlights how sensitive a particular product is to a temporary price reduction.
Ad Lift	The percent lift due to a product being placed on Ad. This lift is estimated without other merchandising activity even though typical observations include other such activity.	Highlights how sensitive a particular product is to an advertising support.
Display Lift	The percent lift due to a product being placed on Display. This lift is estimated without other merchandising activity.	Highlights how sensitive a particular product is to being placed on display.
Multiple Lift	The percent lift due to a product being placed on Multiple. This lift is estimated without other merchandising activity. Note: This assumes 100% display ACV or compliance, so be careful when making assumptions that this lift percentage could be a multiplier factor without first adjusting it for more realistic ACV or compliance considerations.	Highlights how sensitive a particular product is when it is run on multiple.
TPR Count	Number of occurrences of a TPR for a given product averaged across stores in which the product is active.	Provides a level of confidence in a particular type of promotion lever based on how often it occurred historically in the data during the model period.
Ad Count	Number of occurrences of an Ad for a given product averaged across stores in which the product is active.
Display Count	Number of occurrences of a Display for a given product averaged across stores in which the product is active.
Multiple Count	Number of occurrences of a Multiple Price (such as 2 for $1) for a given product averaged across stores in which the product is active.
Weekly Volume	Average weekly volume for the product over the last 52 weeks of scan history in the period over which the Promotion Response was run. The average includes any missing weeks as zero's. If the product has <52 weeks of scan history, the average is from the first week of scan history.	Provides an understanding of volume and importance of product.
Weekly Revenue	Calculated the same way as volume but based on the average POS scan price and unit volume.	Provides an understanding of revenue and importance of product.
Weekly Profit	Average weekly Gross Profit based on Scan Price and retailer provided "net" cost. "Net" cost usually has factored in some of the retailer-received promotional allowances.	Provides an understanding of profitability and importance of product.