SKU Lift graph
The
SKU Lift
graph shows the lift effects on the selected metric for each discount level and promotional lever. Each curve displays the lift across the range of discount changes (typically 0% to +50%).
The elasticity curves include the effects of gap-elasticity (changing the price gap between other products in the same Demand Group) as well as sales-elasticity (how consumers will change their behavior based on the absolute price of the item).
The measurements are based on historical discounts. If a product has never seen a 50% price decrease, the +50% point is a projection based on the information that the models had available.
You can use this graph together with the
Promotion Segmentation
chart to predict the effects of changing the discount percentage for the selected product.
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