Promotion Segmentation chart
The
Promotion Segmentation
chart displays the selected metric lift for a selected lever at a selected discount level for all products in the selected category/aggregation against the average weekly metric.
The horizontal axis represents average weekly volume (Unit, Revenue, or Profit). Higher volume items are on the right and lower volume items are on the left. The vertical axis represents price elasticity (lift) for the selected lever. Items near the top respond greatly to pricing action, while items near the bottom have very little response.
The light blue dot represents the currently selected product from the drop-down menu. The other dots represent the other products in the category or Demand Group. The color of the dots reflects the chosen response metric, either Unit Volume (blue), Revenue (green), or Profit (red).
When you mouse over a product dot, the product’s data displays in a tool-tip. When you click a dot, the product that the dot represents becomes the specified product in the graphs.
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