Base Price Lift Segmentation chart - Points on the scatter plot show how an individual product, Demand Group, or Line Group compares to others in the category for the selected base price change and response metric.

Price Response - Non-Cannibalistic graph - Elasticity curves show how the selected product’s volume responds to base price changes.

Price Response Cannibalistic graph - Elasticity curves show how the selected product’s volume responds to base price changes and the cannibalistic effects on the other products in the same Demand Group.