Base Price Lift Segmentation Chart

The Base Price Lift Segmentation chart highlights the specified item’s response to price change, as well as the response to price change for the other items in the same category, Demand Group, or Line Group.

The horizontal axis represents average weekly volume (Unit, Revenue, or Profit). Higher volume items are on the right and lower volume items are on the left. The vertical axis represents price elasticity (lift). Items near the top respond greatly to pricing action, while items near the bottom have very little response.

The light blue dot represents the currently selected item from the drop-down menu. The other dots represent the other items in the same category, Demand Group, or Line Group. The color of the dots reflects the chosen response metric, either Unit Volume (blue), Revenue (green), or Profit (red).

When you mouse over an item’s dot, the item’s information displays in a tool-tip. When you click a dot, the item that the dot represents becomes the specified item in the graphs.