Who uses
IBM
®
Marketing Operations
?
Your marketing department and any outside interested parties can benefit from using
IBM
®
Marketing Operations
. People who benefit include the following.
Executives who want to create strategic plans and manage their set of core marketing metrics.
Executives outside the group who need visibility into group activities.
Senior managers who contribute projects, allocate resources, and monitor critical events, metrics, and components.
Managers for lines of business, channels, or geographies who need to define and track projects, automate the approval process, and track costs.
Brand managers and advertising executives who want visibility into the entire corporate communications plan.
Database marketers who create activities and tasks, track "To Do" lists, and send, receive, and monitor notifications.
Team members who carry out the plan.
External vendors who have a role in the marketing plan.
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