For the first custom marketing object type that you create, Marketing Operations creates a properties file for each locale. These properties files are the
MarketingOperations_Home/messages/com/ibm/umo/ext/UMOMktObjectConfigurationMessages_locale.properties files.
Each time that you add another custom marketing object type, the system adds a set of parameters for it to these properties files. The new parameters begin with name_ui and
name_list, where
name is a lowercase version of the name you specified in the
Marketing Object Type Module Name field when you created the marketing object type.