2.
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Enter the target value you want to achieve by executing this program in the Target column. For example, if the program is a product launch, you may want to achieve 100 contacts, or get 1 hour of media coverage.
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3.
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If other columns such as Optimistic or Pessimistic appear, you can enter corresponding values. For example, if your target value for a Total Contacts category was 100, a Pessimistic value for Total Contacts might be 50.
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4.
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