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Used to display a list of marketing objects in a list view. If you select this option, the Object Reference Type Column field becomes active.
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Used in concert with the Object Reference ID Column field to display marketing object references on list views.
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For example, if you have a grid that has a Single Select Object Reference attribute with an internal name of Brochure, and the grid is contained on a form that is named EventCollateral in Marketing Operations , you enter EventCollateral.Brochure in this field.
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