The Target Cell Spreadsheet (TCS) is an editable grid that specifies the type of information users must enter to define the target and control cells for a campaign. You use Target Cell Spreadsheets when
IBM® Unica® Marketing Operations-
Campaign integration is enabled. Each column on the
TCS defines a particular item of information. Each column corresponds to an attribute.
A TCS contains default attributes that are automatically passed to
Campaign. In addition to these default attributes, you can create and add an unlimited number of custom attributes.
A TCS can contain attributes that get passed to
IBM® Unica® Campaign (cell attributes) and attributes that display only in
IBM® Unica® Marketing Operations (grid attributes).
Use cell attributes for information you need to pass to Campaign. For example, attribute values you want to include in an output list, contact history, or report must be created as cell attributes.
You create a TCS on a form. (The form can contain other attributes in addition to the
TCS.) When you place a
TCS grid component on a form, it contains the default cell attributes. You cannot delete the default attributes.
The information in the default attributes is passed automatically to Campaign when a user links a flowchart cell to the
TCS row. Custom cell attributes are available automatically in
Campaign as
IBM® Unica® Campaign Generated Fields in contact processes. For details on Generated Fields, see the
IBM® Unica® Campaign User Guide.