Be careful when setting the Attribute Database Column Name value for an attribute. Your database has a set of reserved words, and using any of them for attribute names can cause errors when
IBM® Unica® Marketing Operations writes to the database.
If you are using an Oracle database, there is a 30-character limit for the Attribute Database Column Name value. For all other databases, the limit is 32 characters.
If you are using a Microsoft™ SQL Server database, note that the Identity option for the primary key field is not supported.