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Shared attributes can be imported into and used on any form. You create a shared attribute by clicking Settings > Marketing Operations Settings > Template Configuration > Shared Attributes.
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Local attributes apply to a single form only. You create a local attribute directly on that form by clicking Create a New Custom Attribute.
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Form attributes can be placed on any form.
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Grid attributes can be used in a grid interface.
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Campaign attributes can be used in campaign project templates.
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Cell attributes can be used in Target Cell Spreadsheets.
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Offer attributes can be used in offer templates. Offer attributes are available when optional offer integration is enabled.
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