For URL Field attributes, you specify database columns that hold the actual URL (DB Column for URL) and the link text that displays in the final grid or form (
Database Column).
After you set up an object in IBM® Unica® Marketing Operations that uses this form, users who add grid rows or populate a form specify a URL. In a grid, users can specify a URL for each row. Users can then click a link to open the website in a new window.