About reports in IBM® Unica® Marketing Operations

By default, IBM® Unica® Marketing Operations provides a set of reports and dashboard report components. The Marketing Operations reports package provides additional reports and dashboard report components created in IBM® Cognos®, a separate business intelligence application.

Users access reports from Marketing Operations in the following ways.

Click the Analysis tabs of individual items like projects and marketing objects to see reports that apply to the current item.

Select Analytics > Operational Analytics to see Cognos® reports that present data from more than one object.

The reports administrator can modify the reports, create new ones, add custom attributes, set up filters, and so on.

For information about installing the Marketing Operations reports package, see the IBM® Unica® Marketing Operations Installation Guide.

IBM Unica Marketing Operations report and folder names in Cognos

About creating and customizing IBM Unica Marketing Operations reports in Cognos

Updating the IBM Unica Marketing Operations data model in Cognos

Creating report filters in Cognos

Creating hyperlinks in Cognos reports

Example custom report: Project Performance Summary (custom)