Marketing Operations can open a PDF document in Adobe™ Acrobat. Users can use all of the markup features in Acrobat to make comments, then save the comments in Marketing Operations.

Marketing Operations can be set up to use native markup functionality, which allows users to mark up the following file types.

You access the IBM® Unica® Marketing Operations markup tool by clicking the View/Add Markup link for an individual approval item.

Marketing Operations tags markups with the name of the person who made the comments, so everyone can view all review comments at once, or one reviewer's comments at a time.

IBM® Unica® native markup does not support markup on websites that include or are built entirely using Flash.