About campaign projects
If your
IBM
®
Unica
®
Marketing Operations
system is integrated with
IBM
®
Unica
®
Campaign
, you can create campaign projects.
A campaign project collects the information related to developing a marketing campaign and executing it through
Campaign
.
A campaign project can contain any features available to projects, including subprojects. Campaign projects also contain a
TCS
tab with a Target Cell Spreadsheet and an additional Campaign Summary section of the Summary tab.
In a campaign project, you synchronize the campaign, offer, contact history, and response history data for the project with
Campaign
.
About project codes and campaign codes
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