Standard attribute fields

This table describes the standard information that you enter for almost all attributes.

Basic Options

Field

Description

The category of attribute. Select Grid Attribute if you want to use the attribute on a grid. Select Campaign if you want the attribute to map to Unica Campaign. Select Cell if you want the attribute to map to Unica Campaign and you want to use the attribute on a Table Cell Spreadsheet. Otherwise, select Form Attribute.

Attribute Internal Name

The unique name of the attribute, used internally. Do not use spaces or special characters.

Attribute Display Name

The display name of the attribute, used in the form. Spaces are allowed, as well as UTF-8 characters.

Attribute Database Column

Name of the database column where values for the attribute are stored. By default this is the same as the attribute internal name. Do not exceed the character limit for your database and avoid using the words that are reserved for your database.

Help Text

A short message that appears as a help tooltip, next to the field, to guide the user in entering the information correctly.

This table describes the additional information you need to define for grid attributes:

Grid Attribute Options

This table describes the standard display information you enter for all attributes.

Display Options

Field

Description

Select Read-only to make this field read only. The value of the attribute is displayed on the form but can not be edited.

This field is not available for Graphical Reference or Calculated attributes.

Many attribute types require additional information to that described in this section. See the description of the individual attribute type for this information.



IBM Unica Marketing Operations
 
8.5.0
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