Who uses IBM Unica Marketing Operations?

Your marketing department and any outside interested parties can benefit from using Unica Marketing Operations. People who benefit include the following.

Executives who want to create strategic plans and manage their set of core marketing metrics.

Executives outside the group who need visibility into the group’s activities.

Senior managers who contribute projects, allocate resources, and perform high-level monitoring.

Managers for lines of business, channels, or geographies who need to define and track projects, automate the approval process, and track costs.

Brand managers and advertising executives who want visibility into the entire corporate communications plan.

Database marketers who create activities and tasks, track “To Do” lists, and send, receive, and monitor notifications.

Constituents who carry out the plan.

External vendors who may have a role in the marketing plan.