What does Unica Marketing Operations do?

Unica Marketing Operations provides a complete enterprise planning, collaboration, and workflow solution developed just for the needs of marketers. You can use Unica Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company. You can then focus on improving each dimension of marketing planning. Everyone on the marketing team - chief marketing officers, marketing managers, event planners, creative directors, marketing controllers - realizes immediate benefits in efficiency and performance.

Unica Marketing Operations is the marketing resource management (MRM) solution that allows you to plan, budget, and monitor every type of marketing program in your company.

Use Unica Marketing Operations to perform the following tasks.

Get real-time visibility into every marketing program.

Manage all marketing activities, including advertising, brand management, direct and interactive marketing, promotions, events, collateral, research, public relations.

Enforce marketing "best practices."

Increase productivity and optimization of resources, including people and budgets, through automated workflow, collaboration, and unique optimization capabilities.

Promote effective management of marketing content and projects created by dynamic marketing organizations.

Manage the workflow and projects across the entire marketing operation, for all types of media, events, campaigns, and brand loyalty efforts, from mailers to ad campaigns, from catalogs to seminars.