Metrics

Metrics are used for management reports and analysis. You view them on the Tracking tab for plans, programs and projects.

Use Unica Marketing Operations metrics for the following calculations.

Automatically calculate internal measures (such as budgets and resource consumption).

Automatically tabulate program results, such as the following.

measure consistently across activities.

aggregate results across programs.

Automatically link key metrics (such as number of contacts and responses) from campaigns back to project metrics.

Build a marketing memory.

The metrics that are available in a plan, program, or project depend on the template you used to create it.