Functional roles

When setting up a project, one part of that process is assigning individuals to tasks based on the individuals’ functional role or job role, such as writer, graphic artist, or project manager. Unica Marketing Operations uses the concept of roles as a bridge between people and tasks. Roles are useful for the following reasons.

People come and go: assigning a role to a task makes it easier to control people leaving and returning a project.

Resources are not always available: you can assign a role to a task before any people are available to fill the role or perform the task.

Roles are predictable: you can create project templates with standard roles and fill people into the roles independently for each project you create from the project template.