Unica Marketing Operations administrators can add accounts. You can add either a top-level account or a subaccount. You add subaccounts to an existing account, creating an organizational hierarchy. For example, if you have a top-level account set up to fund marketing efforts in the Northeast United States, you may decide to set up a subaccount for efforts in New York specifically.
1.
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Select Settings > Marketing Operations Settings.
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2.
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In the Root-Level Object Definitions section, click Account Definitions.
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The Account Properties page appears.
6.
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Click Save Changes to save the changes to the account.
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Your account appears in the disabled state on the Account Definitions page. A subaccount appears below the top-level account to which it belongs.