The Target Cell Spreadsheet is an editable grid that specifies the type of information users must enter to define the target and control cells for a particular campaign when Unica Marketing Operations-Unica Campaign integration is enabled. Each column on the TCS defines a particular item of information. Each column corresponds to an attribute.
A TCS can contain both attributes that get passed to Unica Campaign (cell attributes) and attributes that display only in Unica Marketing Operations (grid attributes).
Use grid attributes for descriptions, calculations, and data that is not needed in Unica Campaign.
The information in the default attributes is passed automatically to Unica Campaign when a user links a flowchart cell to the TCS row. Custom cell attributes are available automatically in Unica Campaign as Unica Campaign Generated Fields in contact processes. For details on Unica Campaign Generated Fields, see the Unica Campaign User Guide.
IBM Unica Marketing Operations
8.5.0
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