Differences between integrated and stand-alone Unica Marketing Operations

The main difference between a Unica Marketing Operations installation that is integrated with Unica Campaign and a Unica Marketing Operations installation that is not integrated is that users can create projects using campaign project templates in an integrated installation. In a stand-alone installation, campaign project templates are not available to users for creating new projects.

Although in a stand-alone installation you can create project templates for administering marketing campaigns, there is no link to a corresponding campaign in Unica Campaign, no Target Cell Spreadsheet, no integration with offers in Unica Campaign, and no metrics passing for campaign contacts and responders.

When Unica Marketing Operations and Unica Campaign are integrated, campaign projects have icons and links that initiate data transfers with Unica Campaign or enable you to easily navigate to and from the corresponding campaign in Unica Campaign.