Be careful when setting the Attribute Database Column Name value for an attribute. Your database has a set of reserved words, and using any of them for attribute names can cause errors when Unica Marketing Operations writes to the database.
If you are using an Oracle database, there is a 30-character limit for the Attribute Database Column Name value. For all other databases, the limit is 32 characters.
If you are integrating Unica Marketing Operations and Unica Campaign, avoid CLOB fields, as Unica Campaign does not support them.
Marketing Operations
8.5.0
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