Working with the Interaction Strategy tab
The interaction strategy tab is the place in your campaign where you assign offers for the real-time interactions. When you create the interaction strategy tab, you assign it to an interactive channel.
You can create as many campaigns that contain interaction strategy tabs as required for your organization. For example, if you have a campaign for new checking accounts and another for auto loans, both can reference the same interactive channel for the call center. You cannot copy or move interaction strategy tabs.
You can have one interaction strategy tab per interactive channel per campaign. If you have three interactive channels, you can have no more than three interaction strategy tabs in a single campaign, and each of these tabs must be assigned to a different interactive channel.
The interaction strategy tab contains two major sections, the deployment area and the treatment rules area. The deployment area shows the deployment status of the treatment rules. The treatment rules are where you assign offers to segments.
Campaigns with interaction strategy tabs
The summary tab of campaigns displays the segments and offers associated with the campaign. Offers added to the campaign by treatment rules display on the campaign summary tab only if three conditions are met. First, you must deploy the interaction strategy. Second, you must configure the contact and response history module to transfer data from the runtime environment to the design environment. Third, the data transfer from the runtime environment to the design environment must be complete. For example, you configure the contact and response history module to run every two hours. You then add an interaction strategy tab to the campaign. The offers do not is displayed on the campaign Summary tab. You then deploy the interaction strategy tab. The offers are still not displayed on the campaign Summary tab. Two hours later after the contact and response history module finishes the next data transfer, the offers is displayed on the campaign Summary tab.
Smart segments do not display on the campaign Summary tab.
To create an interaction strategy tab
To view the interaction strategy tab
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