The Maximum # of times to show any offer during a single visit setting defines how many times your touchpoint can display a single offer to a single visitor during a single runtime session. This number is tracked by the number of times the offer is logged as a contact, not by the number of times the runtime environment recommends an offer. If you never log offer contacts, the runtime environment assumes that the offer is not presented, and therefore continues to recommend the offer, even if the maximum exceeds.
The runtime environment also does not consider default strings as offers for calculating the Maximum # of times to show any offer during a single visit. For example, all your interaction points have the same default string that presents the same default offer and something happened on your network so that the touchpoint cannot reach the runtime server. Therefore, the touchpoint displays the default string from the interaction point. Although the touchpoint is presenting the same offer multiple times, it does not count for the
Maximum # of times to show any offer during a single visit.