Interact uses the marketing score to help determine which offer displays if multiple offers are available for a single request. For example, if a request for offers must choose between offer A with the marketing score of 30 and offer B with the marketing score of 80,
Interact presents offer B.
If two or more of the highest-scoring offers have the same score, Interact breaks the tie among the offers by making random selection from the matching offers. This helps to ensure that a single visitor interacting in the same zone multiple times is more likely to see different offers on each interaction.You can change this behavior, if wanted, by modifying the
Interact | offerServing | offerTieBreakMethod configuration property. See the "
Interact Runtime Configuration Properties" appendix of the
Interact Administrator's Guide for details.
You can also define the marketing score by using advanced options for the treatment rule. You can build an expression by using IBM® macros, offer attributes, session variables, dimension tables, and any value in a customer's profile to define the marketing score.