About the Interactive Cell Performance reports
The Interactive Cell Performance reports have two variations: Over Time and by Offer. These reports measure the performance of target cells in their inbound marketing scenarios for a campaign. When you filter by target cell, you are filtering by the cell that is assigned to the smart segment in your treatment rule. You can sort these reports by all cells or a specific target cell. These reports display the number of offers that are presented, accepted, and rejected by a target cell over time or by offer. These reports cover all target cells that are associated with the treatment rules in an interaction strategy within a campaign.
If you display these reports by clicking a link on the Interaction Strategy tab, the report is automatically filtered by target cell. When you display these reports by using a link under the Analytics > Campaign Analytics menu, the report covers all target cells, but can be filtered for specific cells after it is displayed.