About the Interactive Cell Lift Analysis report
Lift analysis reports show the performance improvement that is created by using
Interact
built-in learning. The Interactive Cell Lift Analysis report shows the acceptance rate of offers by cell, comparing offers that are presented by random and offers that are presented by
Interact
built-in learning.
This report shows these values over time, so you can see trends for the better, or worse, and use that information to refine your marketing strategies. This report is populated only if you use
Interact
built-in learning.
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