(Optional) Assign target and control cells
Since the interaction strategy tab is part of a campaign, you can also take advantage of the target cell spreadsheet. The target cell spreadsheet (TCS) is a spreadsheet-type feature for each campaign that displays all cells within that campaign, and their details, including assigned offers.
The TCS functions a little differently with interaction strategies than with batch flowcharts. You can use both the top-down and bottom-up approaches. Cells that are generated by treatment rules in the interaction strategy tab become bottom cells in the TCS. You can use the top-down approach the same as with batch flowcharts. However, currently, the offer to the cell assignment from the interaction strategy tab do not display in TCS. Also, you cannot assign an offer to a cell on the TCS for use in treatment rules; you must use the interaction strategy tab to assign offers to cells for real-time interactions.
You do not need to approve cells that are used in interaction strategies in a Marketing Operations TCS.
Control cells also work differently for real-time interactions. For example, on a website, you must always present an "offer," otherwise the page layout might be broken. The offer for a control cell might be a simple branding image instead of a traditional offer. The reports available if you have reports installed do not report on control cells for real-time interactions.
For more information about the target cell spreadsheet, see the Campaign User's Guide.
To override cell codes
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