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Add a segment to a rule by selecting a segment from the Available Segments tab of the Add Rules panel and dragging it to the rules table.
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Use the Self-Learning Settings icon () to determine the learning model that applies to this segment in the treatment rule. By default, the learning model is inherited from each zone, but you can use this dialog to specify that the marketing scores or a custom learning model can be applied instead. See Working with learning models for details.
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If the View Report icon () is visible, you can view the Interactive Cell Performance by Offer report for this strategy.
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Add a zone to a rule by selecting one or more zones from the Available Zones tab of the Add Rules panel and dragging it to the rules table.
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Add an offer to a rule by selecting an offer from the Available Offers tab of the Add Rules panel and dragging it to the rules table.
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To specify parameterized offers for a treatment rule, click the Parameterized Offer Attributes icon () in the Off Attr column, or select the check box next to one or more treatment rules and choose Edit Selected Rules > Parameterized Offers.
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When you are done editing the interaction strategy tab, click Save and Exit to return to view-only mode, or click Save to save your changes and continue editing.
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Copyright IBM Corporation 2014. All Rights Reserved.
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