Working with event patterns
An event pattern is a flexible way to personalize offers that are based on patterns of visitor activity. You can use event patterns to test whether one or more events occur during an interaction and, if the specified pattern of events is met, to trigger one or more actions in response.
When you define an event pattern, you associate it with a single Interactive Channel. After you define the event patterns that are available for an Interactive Channel, you can use them on your interactive flowchart.
You can define Select, Decision, or PopulateSeg process boxes so that when an event pattern is matched (the event pattern state becomes true), the visitor is included in a predefined segment to which specific offers are then assigned.
Here are some examples of events you might use in event patterns that result in relevant offers being presented to your customers.
A web site visitor views a specified combination of pages, or visits certain pages the specified number of times.
A web site visitor downloads specified documents or views specified media.
A call center representative enters a specified reason for the call or a specified service request resulting from the call.
Event patterns are sometimes referred to as behavior triggers.
Event pattern types
How event patterns work
To add an event pattern
Copyright IBM Corporation 2014. All Rights Reserved.
