Campaign key concepts
Interact integrates with IBM Campaign to define the offers that are assigned to customers. Integration between Interact and Campaign ensures that you can use the same offers across multiple campaigns, and integrate all the contact and response history across all your campaigns.
Before you use Interact, there are several Campaign concepts you should be familiar with. These are brief descriptions of the concepts. For more information, see the Campaign User's Guide.
About Campaign
Audience levels
Campaigns
Cells
Flowcharts
Offers
Sessions