The following example proposes one method of organizing the different questions that you should answer to design a successful Interact implementation. These questions are for designing an interaction configuration.

After you know what you want to do with Interact, you must define what configuration components you must create. You must coordinate with the touchpoint administrator to define what interaction points and events must be created. You must also consider what offers you present, how you segment your customers, and what sampling, integration, or tracking strategies you are using. The answers to these questions help define what information you must create in the profile database. At the same time, consider how you want to organize the interaction points into zones that are meant to serve a common purpose so you can fine-tune your offer presentation.

There are several optional features, including offer suppression, learning, individual offer assignments, and score override, which you may want to implement. Most of these features require specific database tables, and require little or no configuration in the design environment. For more information about these features, see the Interact Administrator's Guide.

Since performance is an integral part of Interact, you must consider the data that is required to segment your customers. Since there is a performance impact each time data is retrieved from the database, you must carefully design the information that you provide for the runtime environments. For more information about designing and maintaining your customer data, see the Interact Administrator's Guide.