The purpose of Interact is to present eligible offers. Simply, Interact presents the most optimal among the eligible offers, based on the visitor, the channel, and the situation.

Treatment rules are only the start of how Interact determines which offers are eligible for a customer. Interact has several optional features which you can implement to enhance how the runtime environment determines which offers to present. None of these features guarantee that an offer is presented to a customer. These features influence the probability that an offer is eligible to be presented to a customer. You can use as many or as few of these features as you need to implement the best solution for your environment.