Interact
built-in learning overview
While you do everything you can to ensure that you propose the right offers to the right segments, you can always learn something from actual selections of your visitors. The actual behavior of your visitors should influence your strategy. You can take response history and run it through some modeling tools to get a score which you can include in your interactive flowcharts. However, this data is not real-time.
Interact
provides two options for you to learn from your visitor's actions in real time:
Built-in learning module - The runtime environment has a Naive Bayesian-based learning module. This module monitors customer attributes of your choosing and uses that data to help select which offers to present.
Learning API - The runtime environment also has a learning API for you to write your own learning module.
You do not have to use learning. By default, learning is disabled.
Understanding Interact learning
To enable the learning module
Learning attributes
To define a learning attribute
To define dynamic learning attributes
To enable external learning
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