Interact serves offers dynamically to a wide variety of touchpoints. For example, you can configure the runtime environment and your touchpoint to send messages to your call center employees informing them of the best up sell or cross sell prospects for a customer who has called with a specific type of service inquiry. You can also configure the runtime environment and your touchpoint to provide tailored offers to a customer (visitor) who has entered a particular area of your Web site.

The Interact application programming interface (API) allows you to configure your touchpoint and a runtime server to work together to serve the best possible offers. Using the API, the touchpoint can request information from the runtime server to assign the visitor to a group (a segment) and present offers based on that segment. You can also log data for later analysis to refine your offer presentation strategies.

In order to provide you with the greatest possible flexibility in integrating Interact with your environments, IBM® provides a web service accessible using the Interact API.