Profiles
A profile is the set of customer data that is used by the runtime environment. This data can be a subset of the customer data available in your customer database, data that is collected in real time, or a combination of the two.
The customer data is used for the following purposes:
To assign a customer to one or more smart segments in real-time interaction scenarios.
You need a set of profile data for each audience level by which you want to segment. For example, if you are segmenting by location, you might include only the customer's postal code from all the address information you have.
To personalize offers
As attributes to track for learning
For example, you can configure
Interact
to monitor the marital status of a visitor and how many visitors of each status accept a specific offer. The runtime environment can then use that information to refine offer selection.
This data is read-only for the runtime environment.
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