Offers
An offer represents a single marketing message, which can be delivered in various ways.
In
Campaign
, you create offers that can be used in one or more campaigns.
Offers are reusable:
In different campaigns
At different points in time
For different groups of people (cells)
As different "versions" by varying the offer's parameterized fields
You assign offers to interaction points in the touchpoints that are presented to visitors.
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