Calculating the marketing score

There are many ways to influence (by using a calculation) or override the marketing score. The following diagram shows the different stages where you can influence or override the marketing score. The arrows show the order of precedence. For example, if you define an expression to determine the marketing score in the Advanced Options for a treatment rule and define an expression in the score override table, the expression in the score override table takes precedence.

Stages where marketing score can be influenced or overridden

Global score - You can define a score per audience level using the global offers table.

Marketer's score - You can define a score per segment using the slider in a treatment rule.

Score Override score - You can define a score per customer using the score override table.

Global offer inclusion rules - You can define an expression which calculates a score per audience level using the global offers table.

Advanced Options - You can define an expression which calculates a score per segment using the Use the following expression as the marketing score advanced option in a treatment rule.

Score override offer inclusion rules - You can define an expression which calculates a score per customer using the score override table.