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Global score — You can define a score per audience level using the global offers table.
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Marketer's score — You can define a score per segment using the slider in a treatment rule.
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Score Override score — You can define a score per customer using the score override table.
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Global offer inclusion rules — You can define an expression which calculates a score per audience level using the global offers table.
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Advanced Options — You can define an expression which calculates a score per segment using the Use the following expression as the marketing score advanced option in a treatment rule.
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Score override offer inclusion rules — You can define an expression which calculates a score per customer using the score override table.
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Copyright IBM Corporation 2013. All Rights Reserved.
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