An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources involved in interactive marketing. In general, you should create one interactive channel for each touchpoint you are integrating with Interact. For example, if you have a website and a call center to integrate with
Interact, create two interactive channels, one for each type of touchpoint. However, you may also want to create different interactive channels for the purpose of representing same-type touchpoints. For example, if you have different websites for your company's different brands, create an interactive channel for each brand, even if each site is hosted on the same server.
Interactive channels are one of the three elements of the Interact configuration in
Campaign that interacts directly with the
Interact API. You must use the exact name of the Interactive channel when using the
startSession method in the API. This name is not case-sensitive.