Events
An event is an action, taken by a visitor, which triggers an action in the runtime environment, such as placing a visitor into a segment, presenting an offer, or logging data.
Events are first created in an interactive channel and then triggered by a call to the Interact API using the postEvent method. An event can lead to one or more of the following actions defined in the Interact design environment:
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Trigger re-segmentation
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Log offer contact
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Log offer acceptance
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Log offer rejection
You can also use events to trigger actions defined by the postEvent method, including logging data to a table, including data to learning, or triggering individual flowcharts.
Events can be organized into categories for your convenience in the design environment. Categories have no functional purpose in the runtime environment.
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