![]() |
Design—During the design phase you brainstorm about what kinds of interactive marketing strategies you would like to use. After you have an idea about what you want to have happen in your touchpoint, you need to determine how to implement that with Interact. This brainstorming is a cooperative effort between the person managing the touchpoint and the person designing the marketing plan. Using business goals and target metrics, they can create a list of interaction points and zones, and a rough list of segmentation and suppression strategies. These discussions should also include the data required to perform the segmentation.
|
![]() |
Configuration—During the configuration phase the touchpoint administrator and a Interact user implement the design. The Interact user defines offer-to-segment assignments and configures the interactive channel within the design environment while the touchpoint administrator configures the touchpoint to work with the runtime server using the Interact API. Your data administrator needs to configure and create the data tables required for both testing and production.
|
![]() |
Testing—As you finish configuring Interact in the design environment, you mark the various components for deployment to staging runtime environments. The Interact administrator deploys the configuration to the staging servers and the testing can begin. All members of the team involved with designing the Interact implementation review the results to confirm the configuration is performing as designed and the performance of the runtime environment is within tolerable limits for response time and throughput.
|
Copyright IBM Corporation 2012. All Rights Reserved.
|