IBM® Opportunity Detection enables you to look for specified customer behaviors and patterns in your customer data and respond to them. You define the transactions and patterns that
Opportunity Detection looks for, and the data that is written to the database when those criteria are met.
You use Opportunity Detection components to build trigger systems in workspaces where you apply your marketing business logic to your transaction and profile data. When you run a trigger system, it processes streams of data from your transaction and profile data feeds.