The Response Rate Financials report shows the response return on investment for the Action components that have fired during a selected time period. Detect is fed as a feed the relevant response data, either as a separate response feed or as a part of the existing feeds. (For example, if the action was drop in debit card usage, then the response becomes an action you create from the same debit card transaction feed, which looks for a resumption in high debit card usage.) The sum of the response return on investment for each Action that has fired displays as a list, and optionally in a graph format.