Mapping IBM® Campaign contact and response counts to Marketing Operations metrics

To enable users to import contact and response counts into Marketing Operations, you must map the contact count and the response types to Marketing Operations metrics.

Campaign passes data to Marketing Operations for one audience level only, the audience level that is mapped to the UA_ContactHistory, UA_ResponseHistory, and UA_DtlContactHist system tables. The audience level can be any audience level, with any number of audience key fields of any data type or name. For details on audience levels, see the Campaign documentation.

The response types are stored in the UA_UsrResponseType system table in the Campaign database. To map a metric to a response type, you must know the name of the response type.

The mappings are stored in an XML file.

To map IBM Campaign contact and response counts to Marketing Operations metrics

Metrics data mapping file

Adding data mapping files

Editing data mapping files