Marketing Operations documentation and help
Different people in your organization use IBM® Marketing Operations to accomplish different tasks. Information about Marketing Operations is available in a set of guides, each of which is intended for use by team members with specific objectives and skill sets.
The following table describes the information available in each guide.
Guides in the Marketing Operations documentation set
If you
See
Audience
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Plan and manage projects
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Establish workflow tasks, milestones, and personnel
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Track project expenses
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Get reviews and approvals for content
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Produce reports
IBM® Marketing Operations User's Guide
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Project managers
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Creative designers
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Direct mail marketing managers
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Design templates, forms, attributes, and metrics
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Customize the user interface
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Define user access levels and security
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Implement optional features
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Configure and tune Marketing Operations
IBM® Marketing Operations Administrator's Guide
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Project managers
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IT administrators
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Implementation consultants
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Create marketing campaigns
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Plan offers
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Implement integration between Marketing Operations and Campaign
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Implement integration between Marketing Operations and IBM® Digital Recommendations
IBM® Marketing Operations and IBM® Integration Guide
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Project managers
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Marketing execution specialists
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Direct marketing managers
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Learn about new system features
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Research known issues and workarounds
IBM® Marketing Operations Release Notes
Everyone who uses Marketing Operations
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Install Marketing Operations
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Configure Marketing Operations
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Upgrade to a new version of Marketing Operations
IBM® Marketing Operations Installation Guide
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Software implementation consultants
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IT administrators
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Database administrators
Create custom procedures to integrate Marketing Operations with other applications
IBM® Marketing Operations Integration Module and the API JavaDocs available when you click Help > Product Documentation in Marketing Operations, and then download the IBM® <version>PublicAPI.zip file
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IT administrators
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Database administrators
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Implementation consultants
Learn about the structure of the Marketing Operations database
IBM® Marketing Operations System Schema
Database administrators
Need more information while you work
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Get help and search or browse the Marketing Operations User's, Administrator's, or Marketing Operations Installation guides: Click Help > Help for this page
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Access all of the Marketing Operations guides: Click Help > Product Documentation
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Access guides for all IBM® Enterprise Marketing Management (EMM) products: Click Help > All IBM® EMM Suite Documentation
Everyone who uses Marketing Operations
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